INFOGRAPHIC: Facebook Leads Digital Discovery of Entertainment
Many millennials now discover entertainment content exclusively via digital means, according to a new report from Millward Brown Digital, commissioned by Facebook.
Many millennials now discover entertainment content exclusively via digital means, according to a new report from Millward Brown Digital, commissioned by Facebook.
Facebook IQ shared the infographic below, saying that Facebook is the leader in discovery of entertainment content by a factor of 2-to-1 over other online sources, and the social network offered the following takeaways for marketers:
- Be at the center of discovery: Digital sources of discovery have become as important as (and, for some forms of entertainment content, more important than) other sources of discovery.
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