INFOGRAPHIC: Facebook Exchange Partner AdRoll Compares FBX, Standard Web Retargeting
One of the first Facebook Exchange partners, AdRoll, studied 468 advertisers that ran standard Web targeting and FBX campaigns during the last six months of 2012 and found areas where each type of campaign held an advantage.
One of the first Facebook Exchange partners, AdRoll, studied 468 advertisers that ran standard Web targeting and FBX campaigns during the last six months of 2012 and found areas where each type of campaign held an advantage.
According to AdRoll, FBX had the advantage in:
- Cost per thousand impressions (CPMs), which was 82 percent lower.
- Cost per click, which was 70 percent lower.
However, FBX fell short of standard Web targeting in:
- Click-through rates, where FBX was 40.18
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