Imgur's Native Ads Get Up to 13X More Engagement Than Facebook
The image-hosting site's native ads boast high engagement rates thanks to the shareability of visual content.
Imgur’s native ads get between a one and four percent engagement rate, reports Adweek. That is three to 13 times more engagement than a Facebook page with a million fans.
The image-hosting site, which launched an analytics tool earlier this year, is a perfect platform for marketers thanks to the shareability of visual content.
According to Alexa, Imgur is currently the 21st highest-trafficked site in the U.S. The average visitor spends over five minutes on the site, with the largest share of users coming in from Reddit.
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