Instagram Campaign Points the Way to Santa Fe
The city of Santa Fe, N.M., teamed up with 12FPS, a creative agency based in Santa Fe and San Francisco, on Instagram campaign #HowToSantaFe, and the awareness campaign proved to be a success.
The city of Santa Fe, N.M., teamed up with 12FPS, a creative agency based in Santa Fe and San Francisco, on Instagram campaign #HowToSantaFe, and the awareness campaign proved to be a success.
The campaign included in-kind donations from local businesses, public meet-ups with renowned Instagram photographers and workshops to provide Instagram tips and expertise to local small and midsized businesses and tourism industry professionals. 12FPS shared the following results from the campaign:
- 4.9 million people reached.
- 52.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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