Getting the best performance on Facebook advertising requires more than creative content and audience targeting. A good sense of timing can help you save money when bidding for ads.

Since Facebook has a limited supply of people who can view advertising, the site uses a marketplace system: The highest bid price per click on an ad wins the opportunity to display a promotion to the sought audience.

Bidding when there’s less competition can help advertisers win auctions with lower-priced bids.

Minimizing Competition

All advertisers on Facebook compete with each other to reach users, whether they’re targeting wide sets of demographics or specific niches.

When