How to Optimize Your LinkedIn Profile and Generate More Leads
Use this cheat sheet to make your LinkedIn profile stand out.
LinkedIn has become a powerful content marketing platform of late, but still functions as a business-focused social network for the vast most users. It’s not just job seekers, LinkedIn can help entrepreneurs and freelancers identify and court potential new clients. Indeed, of the 92 percent of recruiters say they use social media in the recruiting process, 87 percent specifically use LinkedIn.
So what’s the best way to ensure you’re profile attracts business leads or recruiting offers? LinkedIn offers guides for both general and sales optimization.