How Thrillist, JackThreads Use Facebook, Oink and Pinterest
For online publishers who want more subscribers, it helps to think outside the inbox. There are now 100,000 Facebook fans of JackThreads, the members-only fashion site for men; and Thrillist, a free daily email offering tips on local food, shopping, and entertainment. Social media manager David Pessah told Social Times he's always looking for new ways to repackage content on Facebook and emerging platforms like Pinterest and Oink. Here are some of his best strategies.
For online publishers who want more subscribers, it helps to think outside the inbox. There are now 100,000 Facebook fans of JackThreads, the members-only fashion site for men; and Thrillist, a free daily email offering tips on local food, shopping, and entertainment. Social media manager David Pessah told Social Times he’s always looking for new ways to repackage content on Facebook and emerging platforms like Pinterest and Oink. Here are some of his best strategies.
Social media “draws new people into the fold and makes them aware of the brand in general,” said Pessah, so even if some of the posts aren’t directly linked to the main page, it’s still possible to gain and track referral traffic from the social media channels to the main sites.
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