How Thrillist, JackThreads Use Facebook, Oink and Pinterest

For online publishers who want more subscribers, it helps to think outside the inbox. There are now 100,000 Facebook fans of JackThreads, the members-only fashion site for men; and Thrillist, a free daily email offering tips on local food, shopping, and entertainment. Social media manager David Pessah told Social Times he's always looking for new ways to repackage content on Facebook and emerging platforms like Pinterest and Oink. Here are some of his best strategies.