How Social Media Spam Erodes Brand Trust

According to a study by digital security firm, Nexgate, “social spam” -- or spam on social networks -- grew at the rate of 355 percent in 2013. The more popular a network, the more vulnerable it is to spam attacks. In fact, spammers like Facebook and YouTube more than any other network, the study said.

Spam works in volume. The junk mail direct marketing keeps the post office in business and there’s more to toss out than there is important mail for you to open. Before the email service providers developed adequate spam filters, there was a good chance your inbox was littered with spam messages pitching Viagra. Even with the filters, we still receive email spam, we’re just lucky enough not to see it most of the time.

According to a study by digital security firm, Nexgate, “social spam” — or spam on social networks — grew at the rate of 355 percent in 2013.

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