How Social Media Outrage Can Ruin Lives
Justine Sacco's infamous Tweet sparked worldwide controversy, but it's also a case study in the swift and heartless nature of social media outrage.
During the 2013 year of outrage, there was one incident social media communities found particularly enraging. Justine Sacco, who was director of corporate communications at IAC at the time, tweeted about hoping she didn’t catch AIDS before hopping on a flight to Africa. The Internet was out for her blood before her plane landed. In a new interview with The New York Times, Sacco explained what it was like to be on the wrong side of an internet mob.