As huge as the online market is, it only represents about 7.4 percent of all commerce. Every other sale is made in person. Does this mean mobile isn’t important to offline retailers? Exactly the opposite.
Mobile marketing is so important to offline retailers that 82 percent of customers are researching products while they are in your store. Google has dubbed the phenomena “Micro-Moments”; the moment of decision where you can either provide the information consumers need to make a buying decision at the exact time they are ready to buy – or not.