How does Instagram video stack up with Vine?

When Instagram announced that it has added video capabilities, the natural conclusion was that Facebook was trying to steal some of Vine’s thunder.

Simply Measured, which has studied the way brands use Instagram, recently put together some statistics showing how companies used video on Instagram (in comparison with Twitter’s Vine) shortly after launch.

Some findings, studied among the Interbrand 100 from June 20 to 26:

  • Instagram videos are being used by twice as many brands, and more videos are being posted.
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