Heroes Charge Developer uCool Opens Up About Super Bowl Ad [Interview]

uCool's Benjamin Gifford highlights the ad's strengths, addresses negative media reaction

Among the many car and food commercials from this year’s Super Bowl, a new trend emerged, as three mobile game developers tried their hand at advertising during the big game.

Machine Zone’s Game of War: Fire Age led off with an ad in the first quarter, starring Kate Upton. Next was Supercell, developer of the mobile game juggernaut Clash of Clans, with an ad starting Liam Neeson in the third. Rounding out the trio was uCool, developers of the MOBA / RPG hybrid, Heroes Charge, which lacked a celebrity endorser, but still reaped the spoils of its 15 seconds on-screen.

According to App Annie, all three games saw a spike in downloads after their commercials aired on February 1.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in