It’s official – Twitter has killed off the “Favorite” and replaced it with a “Like.” Along with a terminology change, they also swapped out the star for a heart. And while this might appear to be a superficial change, it’s going to impact marketers in a big way.
More likes, more users
For starters, it’s important to understand the likely reasoning behind Twitter’s decision to change the icon.
Twitter has had a problem with user growth since its IPO.