Halloween 2014: Social Media's Favorite Treats

Social media's favorite Halloween candy? M&Ms.

halloween

Happy Halloween! While Americans were busy spending over $2 billion on candy to stock up for trick-or-treaters, Engagor has been looking at which treats were most popular on social media. The verdict: M&Ms.

During the month of October, the social media monitoring platform analyzed the top candy brands. Out of nearly 592,200 brand mentions on Facebook and Twitter, M&Ms came out on top with 174,000 brand mentions.

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