Why Boomers, Millennials Like Facebook Pages

What drives baby boomers and millennials to click the Facebook like button? GutCheck held several community discussions with members of those groups to find out.

What drives baby boomers and millennials to click the Facebook like button? GutCheck held several community discussions with members of those groups to find out.

According to the report released by GutCheck Monday:

  • 52 percent of boomers will like brands in exchange for offers, compared with 42 percent of millennials.
  • Both groups had trouble remembering all of the brands they had liked — 63 percent of millennials and 60 percent of boomers.
  • Like doesn’t necessarily lead to love, as just 16 percent of millennials and 36 percent of boomers said they truly “liked” brands they have liked on the social network.
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