Glu Partners with Britney Spears for Celebrity Mobile Game
The partnership will see Britney Spears lend her likeness, voice and creative influence to an upcoming mobile experience.
Glu Mobile has announced another partnership for its growing lineup of celebrity mobile games. This time, it’s musician Britney Spears who will lend her likeness, voice and creative influence to an upcoming mobile game. Glu’s exclusive agreement with Spears will last at least five years, with the possibility of a three-year extension.
Glu has signed multiple celebrity partnerships already in 2015, mostly likely sparked by the massive success of Kim Kardashian: Hollywood (pictured), which released on mobile devices in summer 2014.
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