An Introduction to Facebook’s Custom Audiences
The latest installment in Facebook’s Getting Started series provides small and midsized businesses with a primer on the social network's custom audiences ad-targeting options.
The latest installment in Facebook’s Getting Started series provides small and midsized businesses with a primer on the social network’s custom audiences ad-targeting options.
The social network offered the following guide to custom audiences in a post on its Facebook for Business page:
With custom audiences, you can reach your current and potential customers with a Facebook ad. Custom audiences can be especially useful if you want to re-engage your customers on Facebook. For instance, you can use custom audiences to invite people to come back to your store, website or app, or send offers through Facebook to thank them for their loyalty.
To get started, just upload a list of contact info for your customers, like emails or phone numbers.
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