Successful Facebook Marketing Requires A Community
For years, social marketing was largely spurred by brands. But now, a company can't just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.
For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.
In a recent white paper, Get Satisfaction breaks down the history of social marketing into two generations: first and second.
First-generation largely had the brand as the hub of discussion, with very little interaction between fans:
However, now that social media has become more developed and omnipresent, the cycle of communication looks more like this:
Get Satisfaction found out that while people still prefer to gather information for a purchase off a website (81 percent of consumers use a company...
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