The Future of Google+ Is Social Reputation Management
Businesses should merge their G+ Page with Google Local for powerful optimization in today's 'Google search society.'
When Google+ creator Vic Gundotra announced his exit from Google, there was lots of speculation about the future of Google+. It’s unlikely that Google is giving up on G+. The more pressing question for businesses is: What does this shakeup mean for us?
According to Phil Penton, president of social media and reputation management platform Social Integration, Google+ is already becoming the underpinning of an integrated “Google search society.” Penton says that unlike Facebook and Twitter, Google+ isn’t a social destination.
“People aren’t searching for businesses on Google+,” he says.
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