The Impact of Instagram Stories on Influencer Marketing

There are voices claiming that this latest development will be the end of Snapchat, but let’s clear it up now: Instagram will never be Snapchat. Or vice versa. They may be similar, but they come from totally different DNA.

Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only.

Sound familiar? That’s because it is.

In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty much everything people love about Snapchat’s feature of the same name. When confronted with claims of copying, management teams are usually vague and evasive.

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