Foursquare Replacing Check-in Data With Data From APIs, Crowley Indicates

Foursquare CEO and co-founder Dennis Crowley indicated that the company does not need users to check in to businesses and other points of interest to retain relevance as a local search engine, suggesting that the company can rely instead on data sent from apps that use its API.

Foursquare CEO and co-founder Dennis Crowley indicated that the company does not need users to check in to businesses and other points of interest to retain relevance as a local search engine, suggesting that the company can rely instead on data sent from apps that use its API.

“If people think it’s all about mayorships, that muddles the story. We’re starting to put a lot of that stuff in the background,” Crowley said in a keynote presentation at South by Southwest, the tech confabulation where Foursquare launched four years ago.

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