Foursquare Launches Pinpoint: Cross-Platform, Location-based Ad Targeting
Through Pinpoint, advertisers can use Foursquare data to target ads on desktop, mobile and tablet.
As Foursquare has pointed out through its partnership with Twitter, the company has a treasure trove of location data. Now it’s time to make more lucrative use of that.
Foursquare announced today the launch of Pinpoint, a cross-platform, location-based ad targeting technology. Launch partners include Google, Turn and Drawbridge, as well as top brands such as AT&T, Coors Light, Wild Turkey, FedEx, Jaguar Land Rover, Samsung Galaxy and Choice Hotels.
Through Pinpoint, advertisers can use Foursquare data to target ads on desktop, mobile and tablet.
Steven Rosenblatt, Foursquare’s chief revenue officer, talked with SocialTimes parent publication Adweek about what Pinpoint could do:
I think this has massive potential.One
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