Flurry: iOS Devices Led Activations Over Christmas Holiday

Flurry Analytics released data analyzing device and app activation throughout the week leading up to Christmas and the start of Hanukkah.

Flurry Analytics released data analyzing device and application activation throughout the week leading up to Christmas and the start of Hanukkah. The data showed that for every Samsung device activated from Dec. 19 through 25, two Apple devices were activated.

Specifically, during this time frame, 44 percent of new phone activations were for Apple products, compared with 21 percent for Samsung products.

Flurry Christmas Device Activations

Breaking down activations by product size, Flurry found that phablet devices (five inches to 6.9 inches) are continuing to grow in popularity, at the expense of medium phones (3.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in