One Of The First Ever Live-Tweeted Surgeries Was A Success On All Counts
The decision to live-tweet a knee surgery wasn’t one that Ohio State University Medical Center took lightly. They debated it, initially leaning towards scrapping the idea. But when they found a minimally invasive procedure and a patient willing to be part of the process, they decided to take the plunge and live-tweet the first ever surgery on Twitter.
As Health Care Communications reports, Ryan Squire, the social media director for the medical center, explains how the idea got the green light:
“We knew this kind of minimally invasive procedure could change’s a person’s life,” Squire says.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in