5 Reasons the Time for F-commerce is Now

Vidar Brekke , CEO of Social Intent, made a strong and well-supported case yesterday on Social Times that on-Facebook storefronts may not be the wave of the future. Brekke, one of my “go-to” guides for navigating Facebook’s emerging capabilities, such as the Graph API, may be quite wrong. To me, the evidence points to the appropriateness and rapid rise of “F-commerce.” Read Brekke’s take and mine — and let us know what you think.

Vidar Brekke , CEO of Social Intent, made a strong and well-supported case yesterday on Social Times that on-Facebook storefronts may not be the wave of the future. Brekke, one of my “go-to” guides for navigating Facebook’s emerging capabilities, such as the Graph API, may be quite wrong.

The evidence appears to point to the appropriateness and rapid rise of “F-commerce.” Some of my arguments are obviously speculative, but, taken as a whole, I believe the case for building “F-shops” today is quite strong.

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