FanBridge Connects 100 Million Via Facebook And Email
When Lady Gaga is on the client roster, you know the company's doing okay. Just how well can be gauged by the strides fan management platform FanBridge has made just four months into 2011.
When Lady Gaga is on the client roster, you know the company’s doing okay. Just how well can be gauged by the strides fan management platform FanBridge has made just four months into 2011.
New York City-based FanBridge secured $2 million in venture funding at the beginning of the year and used the funds to acquire San Francisco-based fan management startup DamnTheRadio, according to TechCrunch.
That purchase allowed FanBridge to move beyond direct marketing through email (using analytics and opt-in email), into social channels such as Facebook to further help musicians manage their fan base.
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