Fall TV Season Heats Up on Facebook

The fall television season is underway, and networks are increasingly turning to Facebook to help promote their new and returning series, with last Thursday’s debut of ABC’s #TGIT (Thank God It’s Thursday) trio of shows -- returning series Grey’s Anatomy and Scandal, joined by newcomer How to Get Away with Murder -- generating 4.5 million interactions on the social network from 2.3 million users.