Facebook on Fight vs. Fake Likes

Facebook outlined recent steps it has taken to combat the issue of fake likes, such as its use of pattern-recognition technology, as well as sending notifications to page administrators.

These new steps by the social network have been implemented since the last time it offered an update on its efforts on this front, last October.

Facebook site integrity engineer H. Kerem Cevahir wrote in a note on the Facebook Security page that although fraudulent activity such as fake likes only accounts for “a tiny fraction of overall activity” on the social networks, efforts continue to ensure that it remains “a trustworthy place for people and businesses to connect.”

Cevahir described Facebook’s use of pattern recognition as follows:

New advances in our pattern-recognition technologies helped us halt many of the major exchanges that promote fake like activity on Facebook originating from click farms, fake accounts and malware.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in