Almost everyone in marketing believes in the power of word-of-mouth marketing. But are you adequately harnessing Facebook’s sharing potential to increase your corporate revenues?
I interviewed Trevor Legwinski of Extole about a couple of its case studies demonstrating the effect sharing can have on your bottom line.
Extole offers a social marketing platform that leads to an average three to five times higher conversion rate compared to traditional online marketing channels, such as banner ads, email and paid search.
The customers acquired through customer referrals are more qualified and have a two to three times higher average order value and lifetime value than traditional channels.