Facebook Marketing Vendor Wildfire's Revenues Triple
It was a red-hot 2011 for Wildfire: 300 percent revenue growth; and more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor's platform.
Wildfire‘s revenues tripled last year, as more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor’s platform.
Wildfire’s recent product highlights included the launch of its Social Marketing Suite in July, and the company’s integration of ad-buying and ad optimization capabilities from Adaptly last month.
Other accomplishments touted by the company were:
- More than 200,000 social marketing campaigns powered by the vendor’s platform;
- New offices in London, Paris, Munich, and Singapore, with staffing near 300 employees globally; and
- International business grew fivefold, now accounting for almost a quarter of Wildfire’s total revenue.
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