Walmart Acquires Facebook Application Social Calendar

Calendar applications have been popular on Facebook for as long as the category has existed.

Social Calendar totals about 15 million installed users and some 380,000 monthly active users, according to AppData.

But what does the retail giant want with a calendar app?

One possibility is tracking birthdays, anniversaries, and other occasions to suggest gifts — especially if users can then purchase the suggested items with just a few additional clicks.

That