Which Video Format Is Better For Engagement: Facebook Or YouTube?

When most page administrators post or share videos to Facebook, they have two main options — upload directly to Facebook or upload to YouTube and share through the social network. But which option is best for engagement (if there's any difference)? That's what Socialbakers wanted to find out. The company discovered that while Facebook videos tend to get a few more comments, there's not a lot of variation in likes or shares.

When most page administrators post or share videos to Facebook, they have two main options — upload directly to Facebook or upload to YouTube and share through the social network. But which option is best for engagement (if there’s any difference)? That’s what Socialbakers wanted to find out. The company discovered that while Facebook videos tend to get a few more comments, there’s not a lot of variation in likes or shares.

Socialbakers studied videos posted to Facebook pages from Jan.

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