What The New Facebook PMD Program Means For Your Brand
Votigo Co-Chief Executive Officer and Founder Mike La Rotonda explains how Facebook's preferred marketing developer program evolved and how brands can benefit from the new configuration.
This week’s Spring Summit at Facebook headquarters brought about the newly structured preferred marketing developers program. But what does it mean for your brand?
Most of all, the PMD program signals that Facebook is doubling down on its relationship with brands and technology platforms. Facebook is open to influence — in true social fashion — from cutting-edge businesses like yours, and is now more actively fostering this influence than ever.
Facebook introduced the Preferred Developer Consultant program in 2009, officially introducing the developer ecosystem.
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