Facebook Isn't Among 60 Most Visible U.S. Companies

Harris Interactive released the 2012 version of its list of the 60 most visible companies in the U.S. Surely, Facebook was in the top five? Top 10? The social network had to be in the top 25, right? Try again: Facebook didn't even make the list.

Harris Interactive released the 2012 version of its list of the 60 most visible companies in the U.S. Surely, Facebook was in the top five? Top 10? The social network had to be in the top 25, right? Try again: Facebook didn’t even make the list.

How is it possible that a social network with some 155 million users in the U.S. didn’t make the visibility cut?

Especially when three of the top five companies on the list hailed from the technology sector (Apple at number one, Google at number two and Amazon at number four)?

Harris Interactive Executive Vice President Robert Fronk had some answers:

The public doesn’t actually right now think of Facebook as a corporation.

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