Facebook Analyzes Users’ Sentiment About Their NFL Teams

Kansas City Chiefs fans on Facebook are licking their chops for the start of the National Football League season this weekend. San Diego Chargers fans? Not so much.

Kansas City Chiefs fans on Facebook are licking their chops for the start of the National Football League season this weekend. San Diego Chargers fans? Not so much.

Facebook examined posts and comments by NFL fans during the league’s preseason, July 22 through Sept. 7, and used the anonymous aggregated data to rank all 32 teams by how positive posts about them were.

Data editor Robert D’Onofrio described the findings of the social network’s first-ever NFL sentiment research in a Facebook Media blog post:

Heading into the 2015 NFL season, the most optimistic fan base belongs to the Kansas City Chiefs–perhaps not too surprising, considering the Chiefs were the only team to finish the preseason undefeated (4-0).

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