Facebook Usage May Rise With Job Market Rebound
As the unemployment rate goes down, Facebook usage ought to go up.
Good news on the unemployment front will only help Facebook’s upcoming initial public offering, as more people will spend time on the social network on the job.
Randall W. Forsyth of Barron’s believes that a major part of the reason for Facebook’s growth to some 845 million members was the fact that its growth period coincided with a period of excessive unemployment in the U.S., and that once the country’s job situation stabilizes, people will be working and not have time to devote to the social network.
Forsyth
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