REPORT: Why 2 In 5 Facebook Users Click 'Unlike'

Out of 1,528 Facebook users surveyed by DDB Paris and OpinionWay, 630 respondents said they clicked the unlike link on a page.

The most common reason, according to DDB and OpinionWay
was, “The brand was no longer of interest to me,” cited by 49 percent of those who’d clicked unlike.

Other reasons cited by respondents:

• The information available was not interesting, 46 percent;
• Information was published too often, 36 percent;
• The brand published information I did not appreciate, 27 percent, and
• Information was not published often enough, 14 percent.