1 In 4 Brands Have Upgraded To Facebook's Timeline
Facebook said that within one week of introducing timeline for brands on February 29, eight million pages had adopted the new layout.
Facebook said that within one week of introducing timeline for pages on February 29, eight million pages had adopted the new layout.
There are roughly 37 million brand pages on the social network, and the other 29 million will be migrated over to timeline on March 30, assuming they don’t upgrade on their own before that date.
The fact that more than one in four brands have upgraded within two weeks may help Facebook counteract the strong criticism that the advanced layout has met from consumers.
Facebook also offered some success stories from brands that made the transition, including:
- Ben & Jerry’s used the social network’s reach generator promotion to quadruple its normal reach to 98 percent of users who liked its page, as well as to double its engagement rate, during a 28-day period.
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