Facebook Shuts Down SocialReach For Violating Platform Terms

Last night Facebook took aggressive action to stop the increased level of application Facebooks ads that are in violation of Facebook’s terms by shutting down SocialReach. As I’ve been covering for the past few days, the volume of spam ads on Facebook have been increasing over the past few weeks. Some developers have even been reporting substantial jumps in revenue from these ad networks which is understandable considering how aggressive the ads are. Around midnight last night the company sent out the following letter to all publishers:

Monday, June 8th, 2009

Facebook Publishers:

Due to circumstances beyond our control we are being forced to
temporarily pause our advertisements on the Facebook platform.

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