Facebook Scraps Specific App Metrics, Moves To Tiers
It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps' actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.
It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps’ actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.
Starting Jan. 16, apps’ performance will instead be reported by rankings and tiers, forgoing the specific numbers.
It seems that Facebook is doing this to ease the day-to-day scrutiny of app metric changes, such as the snafu that recently brewed around Instagram after a story in the New York Post. Facebook
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