Facebook Fans Mean Black Friday Sales For Retailers

When it comes to Black Friday retailer projections, bigger is better, at least according to social media and digital analytics company Socialbakers.

When it comes to Black Friday retailer projections, bigger is better, at least according to social media and digital analytics company Socialbakers.

Socialbakers analyzed the top five retailers in the United States in terms of number of Facebook fans, number of fan posts in the past 30 days, and average monthly engagement rate (see chart below).

Not surprisingly, Walmart came out on top, followed by Target, Kohl’s, Macy’s, and JCPenney.

Socialbakers said retailers with the most Facebook fans draw the most engagement, allowing the companies to use the social network to share information on sales, special offers, and holiday hours.

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