Ikea's Facebook Campaign Tops Vivaldi Ranking
Ikea received prominent mention in Vivaldi Partners' Social Currency 100+ list, which uses six factors to score brands on their online marketing, which these days means Facebook initiatives.
Ikea received prominent mention in Vivaldi Partners’ Social Currency 100+ list, which uses six factors to score brands on their online marketing, which these days means Facebook promotions.
The furniture retailer was acknowledged for a perfect rating in five of the six factors, with its campaign on the social network to encourage users to friend its showroom managers highlighted.
The six factors, which Vivaldi calls the “Social Sixes,” are:
- Affiliation: Through this initiative, I feel like a member of a community
- Identity: Through this initiative, I can express a part of myself to others
- Information: This initiative helps me receive and share valuable information with other people
- Conversation: This initiative makes others talk a lot about the brand
- Utility: Through this initiative, other people can help me get more value from the brand
- Advocacy: This initiative makes me talk positively about the brand to others
The Social Currency 100+ is made...
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