Facebook and Princeton Face off With Dueling Data

According to Princeton’s data 200 million active users are going to desert the social network by the end of 2014, which seems unlikely. Just like Princeton isn’t going to lose its entire student body by 2021

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The Princeton researchers comparing Facebook to an infectious disease might seem harsh, but as with a lot of things online, nothing is as grand and sweeping as it seems. Facebook’s response? A lighthearted jab at Princeton as revenge for an academic paper that went viral.

It all started with a very viral friendly statistic; “Facebook will lose 80 percent of users by 2017.” Stories with the statistic in the headline spread like wildfire. The easy little factoid was perfect for anyone that was interested in taking a pot-shot at Facebook.

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