Facebook PMD Program Officially Changed to Facebook Marketing Partners

Facebook announced in October that the Facebook Preferred Marketing Developer ecosystem was undergoing an overhaul, becoming an objective-focused Facebook Marketing Partner program. That change takes place today.

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Facebook announced in October that the Facebook Preferred Marketing Developer ecosystem was undergoing an overhaul, becoming an objective-focused Facebook Marketing Partner program. That change takes place today.

The Facebook Marketing Partner platform will sort companies into these categories:

  • Ad Technology: Scale and optimize Facebook ad campaigns.
  • Media Buying: Find top Facebook media expertise (U.S. only at launch).
  • Facebook Exchange (FBX): Extend the reach of your exchange buys to include Facebook Exchange via our partner DSPs (demand-side platforms).
  • Community Management: Access advanced technology for managing pages and conversations.
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