Facebook platform news: Adobe, Nanigans

Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.

Through Intelligent Location Marketing, Adobe clients can engage their customers with more relevant content and messages based on how close they are to iBeacons.

Adobe described Intelligent Location Marketing in a press release:

Marketers can deliver location based “in-app” messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer’s past interactions in a retail store, sports stadium and other points-of-interest.

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