Facebook Plans To Make Sponsored Stories Self-Serve

Days after Facebook first announced its sponsored stories product, we're hearing that the social network has been actively pitching third-party ad platforms on extending the product through the company's increasingly popular Ads API. That means we could soon see sponsored stories show up as a self-serve product for all advertisers on the site.

Days after Facebook first announced its sponsored stories product, we’re hearing that the company has been actively pitching third-party ad platforms on extending the product through the company’s increasingly popular Ads API. That means we could soon see sponsored stories show up as a self-serve product for all advertisers on the site.

While there has been mixed coverage of sponsored stories, with some even suggesting that this is the return of Beacon, it appears as though the company has very big plans (and hopes) for the product.

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