Get The Picture In Facebook Posts To Boost Engagement
Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement.
Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement.
Today eMarketer cited data to that effect from two separate studies.
The first was from digital marketing agency Web Liquid, which analyzed 16 brands and more than 1,500 brand posts from March through May and found that Facebook posts that included:
- photos drew an engagement rate of .37 percent, compared with
- .31 percent for videos;
- .27 percent for text only, and
- .15
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