Brands on Facebook are slowly beginning to accept the fact that the social network is a pay-to-play platform.
Social analytics and reporting firm Locowise found that 43.28 percent of the 5,000 Facebook pages it studied in April used Facebook advertising, which accounted for 31.68 percent of their total reach.
According to Locowise, the levels reached in April marked the highest since it began studying pages on Facebook in May 2015, as well as the highest number of pages using ads since October 2015.
Other findings by Locowise in its April analysis of Facebook pages included:
- Likes growth remained steady compared with March, at 0.18