Brands, Maintain A Facebook Page, But Don't Bother Me
A new study from research and strategy outfit Insight Strategy Group illustrated the no-win situation brands face when it comes to marketing on Facebook: Consumers believe brands need Facebook pages in order to remain relevant, but they "hate" intrusions by those brands.
Consumers believe brands need Facebook pages in order to remain relevant, but they “hate” intrusions by those brands.
A new study from research and strategy outfit Insight Strategy Group illustrated the no-win situation brands face when it comes to marketing on Facebook:
- 53 percent of respondents believe brands must maintain Facebook pages for relevancy, but
- 64 percent said they “hate” when they are targeted via their social network profiles, and
- 58 percent find marketing via social media to be invasive.
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