Q&A: What Offerpop Offers The Facebook PMD

Offerpop's Chief Marketing Officer Mark Cooper told us about the company's participation in Facebook's preferred marketing developer program.

We’re hearing from many of the 232 companies participating in Facebook’s preferred marketing developer program that the social network officially launched yesterday.

This merged the preferred developer consultant and marketing application programming interface developer programs into one program with four different badges: pages, ads, applications and insights. Many of the companies already in this PMD are getting certified for additional areas of expertise.

One such example is Offerpop. The company’s Chief Marketing Officer Mark Cooper told us about its participation in the program via an email interview.

Did you just receive the badge right when regrouping of the developer groups was announced? How long ago did you apply? What was that process?

We applied to the PDC program during the open application window last December.

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